How do SMBs reach critical mass without traditional advertising?
In an age where traditional advertising channels are being filtered out, how do small businesses reach critical mass without a high-dollar budget quickly and easily?
View ArticleInteractive or Digital ?
I bring forth this debate I've been having offline with various people because I do not feel anyone else bring it. For starters, I consider myself a marketer, a communicator, an Internet media...
View ArticleTechnorati and the Blogosphere
Interesting stats and data on the reach use and user profile of Technorati and Blogs.
View Article2010 Predictions – want more?
I present to you at this year's end, the many predictions made in 2009 for 2010 and published everywhere across the Web. You'll find plenty of eMarketer graphs & comments +tons of links to several...
View ArticleFoursquare promotes tourisme, part 2
More and more tourism offices worldwide are using Foursquares to encourage local citizens and tourists in discovering their neck of the woods, their specialties.
View ArticleWhat are experts predicting for 2011?
Last year I published a similar post (2010 Predictions – want more?), one of my most read last year, so I decided to repeat this year. I also invite you to revisit last year’s post to see what’s...
View Article2010 in everyone’s perspective
Similar to my post on experts' predictions for 2011 in marketing, advertising, mobile, and everything interactive, I've assembled here what these experts have also published at their 2010 wrap-up:
View ArticleOnline is #2 media in Canadian Ad Spend
So what does this mean? If means more and more advertisers and marketers are getting online. They are understanding its value to them. If you are not yet active with online advertising & marketing,...
View ArticleOnline Reputation Management
How is your brand perceived online? Control your digital brand identity through online reputation management, where your consumers are! Your online reputation is IMPORTANT ! Updating of your profile...
View ArticleDigital Marketing Training Anyone?
One such area of my business is digital marketing training where I’m often called upon because of my bilingual nature – I can produce and conduct training in both French and English just as easily, one...
View ArticleInteractive Communications Audit
Another service that has its own website is my interactive communications audit which is a stand-alone strategic service I offer to companies (advertisers).
View ArticleDigital is not another media
The number one error traditional media people often do is to present digital as "another media". Digital is not another media. It is a whole universe of media.
View ArticleYou don’t have defined goals for your online marketing?
Your online goals should be clear and quantifiable so that you can measure your success against them at all times.
View ArticleIs your marketing content actually relevant?
Always ensure every piece of marketing content is relevant to your audience by either being useful or entertaining.
View ArticleHave you ever paid for followers, likes or traffic?
I'm tempted to rate this one the very worst, but let's agree it's among the very worst. Paying for followers, traffic or even likes is a total waste of money - there is absolutely no return on this...
View Article2016 Predictions – Advertising
What are the 2016 predictions in where advertising is concerned? These 2016 predictions aren’t only for online predictions, but for offline media as well!
View ArticlePredictions for 2017 and beyond
Here are a great number of predictions for 2017 and beyond, from a variety of sources covering diverse topics, but predominantly focused in my area of interest: digital marketing and advertising.
View Article2017 & Beyond – Advertising predictions
Are you seeking a crystal ball to tell you what the future holds for advertising? Look no further!
View Article2017 & Beyond – Mobile & the Internet of things
Wondering what’s in store for mobile and the internet of things? Wonder no more, below you will find more than what you were hoping for.
View Article2017 & Beyond – Content & Social Media Marketing
Wondering what’s in store for content marketing or social media marketing in the future? Wonder no more!
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